Starbucks(BOGOTA, Colombia) — Caffeine chain Starbucks payed homage to one of its major coffee sources Wednesday with the opening of its first store in Colombia.
Officials debuted the three-level store in Bogota where employees are set to serve 100 percent Colombian coffee.
“Our admiration and respect for Colombian coffee farmers dates back to our humble beginnings in Seattle’s Pike Place Market in 1971 when we first began purchasing and roasting Colombian coffee,” Starbucks chairman Schultz said. “Over the past 43 years, we have proudly shared Colombia’s finest coffee with billions of people around the world and today we are honored to bring the Starbucks Experience to Colombia for the first time.”
The stores in the Latin American country will be the first to serve locally sourced Starbucks coffee. Other whole bean packaged goods will be offered from international markets.
Wednesday’s opening is just the beginning — the chain plans to open 50 other stores in the market over the next five years.
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