Zillow Plans to Buy Trulia

Zillow/Trulia(NEW YORK) — Zillow says it plans to buy its online real estate rival, Trulia, for $3.5 billion in an all-stock deal.

“Consumers love using Zillow and Trulia to find vital information about homes and connect with the best local real estate professionals,” said Zillow CEO Spencer Rascoff. “Both companies have been enormously successful in creating compelling consumer brands and deep industry partnerships.”

The deal is expected to close in 2015.


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