Justin Sullivan/Getty Images(LONDON) — Twitter pulled two advertisements Friday after an epilepsy charity called the marketing “dangerous.”
On Friday, Twitter posted two short advertisements on Vine with rapid flashing and flickering of colors. Epilepsy Action, a charity in the U.K. responded quickly after they were posted.
“Your #DiscoverMusic Vines are massively dangerous to people with photosensitive epilepsy,” Epilepsy Action tweeted. “Please take them offline now.”
According to the Epilepsy Society, people with photosensitive epilepsy have their seizures triggered by “flashing lights or contrasting light and dark patterns.”
Twitter International Communications Director Rachel Bremer responded less than an hour later saying the advertisements had been pulled. The videos were online for 18 hours before removal.
“For a huge corporation like Twitter to take that risk was irresponsible,” Simon Wigglesworth, Epilepsy Action’s deputy chief executive, told BBC.
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