Photo by Andrew Burton/Getty Images(NEW YORK) — Dunkin’ Donuts announced on Wednesday that its croissant donut, initially introduced as a limited-time offer, would be added to the menu permanently.
According to a press release, more than 8.5 million of the popular pastry were sold since it was introduced in November 2014. A croissant ring glazed like a donut became “one of the most popular limited-time bakery items in recent brand history,” the company said.
Throughout 2015, Dunkin’ plans to expand the croissant donut — offering new and unique flavor options. Among those mentioned in the release were a Boston cream version and an offering filled with Bavarian cream and drizzled with chocolate icing.
“The croissant donut received an overwhelmingly positive response from our guests,” said Dunkin’s President of Global Marketing and Innovation John Costello, “and we are thrilled to make it a permanent menu item due to popular demand.” The item was the chain’s attempt at recreating the popularity of the cronut, a similar offering initially born at Dominique Ansel Bakery in New York City.
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